Objective: Design an Olympic logo and brand identity for a Country that has not hosted the Olympics, while incorporating elements of it’s culture and history to add into the design.

Process: Selected the Country Guatemala and researched their Mayan architecture and art styles, and studied the country’s abundance of temples and volcanoes

Outcome: Developed a concept for an upcoming Olympic games featuring Guatemala, its logo and identity were inspired by the country’s rich Mayan culture, temple structures and it’s unique volcanic landscape, The brand included custom sport icons, ID tags and merch, each showcasing a part of Guatemala’s heritage.